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Picture Perfect: The Importance of Professional Real Estate Photography


Professional photography is crucial when selling a home. It can make a significant difference in attracting potential buyers and lead to a faster sale at a higher price. Homes that use a professional photographer for their listing on average sell $11,000 over market value and sell 50% faster than homes with standard photos.


Studies have shown that 98% of homebuyers judge whether or not to walk through a property by first seeing the listing photos online. Professional real estate photos show potential buyers that a


n agent is serious about their work and provides them with quality images that will make their property stand out. In addition to helping to sell homes faster, professional photography provides a better experience for buyers and sellers alike.


Benefits of Professional Photography
  • Attracts potential buyers

  • Leads to a faster sale at a higher price

  • Provides quality images that make the property stand out

  • Shows potential buyers that an agent is serious about their work

  • Provides a better experience for buyers and sellers

Tips for preparing a property for a photo shoot

Preparing a property for a professional real estate photo shoot is essential to ensure that the photos come out looking their best. Here are some tips to help prepare your home:

  • Clean the whole house, including vacuuming carpets, mopping hard floors, and cleaning countertops.

  • Maximize the light by opening curtains, blinds, and turning on all the lights in the house

  • Declutter the space by removing any unnecessary items, such as toys, bikes, and garbage cans.

  • Remove personal items, such as family photos and personal hygiene products.

  • Don't forget about the outside of the property. Make sure the lawn is mowed, and the landscaping is well-maintained.

  • Consider hiring a professional stager to help you prepare your home for the photo shoot.

By following these tips, you can help ensure that your property looks its best for the real estate photo shoot.


Professional photography is essential when selling a home. It can make a significant difference in attracting potential buyers and ultimately leading to a faster sale at a higher price. Make sure you prepare your home for photos and if you need help with staging, Rooted&Co is happy to help!

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